Rowenta Powerline hairdryer is designed to help you look your best, with confidence and shine that never fails. Ionic Booster Technology offers a hairdryer that delivers millions of negative ions directly to your hair, reducing static electricity and leaving hair smooth, easy to style and with enhanced radiant shine. The Advanced Care system sets the ideal temperature for greater protection. High-performance drying is effortless, with energy-saving Effiwatt technology and a range of smart features and designs.